Abstract:

Through the data analysis of Wechat public platform of Shenyang Pharmaceutical University Library for three consecutive years, this paper provides measures for the new media platform to more effectively serve the reading promotion, so as to make more readers know the library, enter the library and make use of the library.

Key words: library, reading promotion, WeChat public platform

摘要：

通过对沈阳药科大学图书馆微信公众平台连续三年同时段的数据分析，为新媒体平台更有效地服务于图书馆阅读推广工作提供对策，从而使更多读者认识图书馆、走进图书馆、利用图书馆。

关键词: 图书馆, 阅读推广, 微信公众平台