Abstract:

The spirit of "perseverance and dedication, medicine for the world" has condensed over 90 years’ development history of Shenyang Pharmaceutical University. The focus of university enrollment publicity is to publicize the cultural spirit and brand culture of the school, enhance the brand effect of universities and colleges, and promote the enrollment work. In the enrollment propaganda work of universities, the application of brand marketing can improve the efficiency of the work, establish a foundation for the development of enrollment, and improve the quality of student sources.

Key words: Shenyang Pharmaceutical University, spirit, enrollment

摘要：

“坚忍不拔，药济天下”的沈药精神凝练了沈阳药科大学90余年的发展历程，而大学招生宣传工作的重点所在就是将学校的文化精神和品牌文化宣传出去，提升大学院校的品牌效应，进而推动院校的招生工作开展。在大学的招生宣传工作中，通过品牌营销的应用，能够提升大学招生宣传工作的效率，为招生宣传工作的开展建立基础，提升生源质量。

关键词: 沈阳药科大学, 精神, 本科招生